I am passionate about public relations, specifically interested in public affairs. I chose to write my dissertation from the perspective of public affairs professionals, and how they can help lobby and pressurize governmental bodies to improve and toughen laws to eradicate modern slavery(the research question) so all of this made my ears perk up, interested to see how companies handle a crisis and how they communicate.
Disney surprised internauts and their own LGBTQIA+ employees with news that the company made ‘’donations to the Republican legislators behind Florida’s “Don’t Say Gay” bill’’(Vulture). It led their employees to organize walkouts to protest Disney’s involvement in the bill. I wrote my Ethics essay on them and they made the impression to be a company who works hard on being progressive, future-forward, yet this donation is contradictive, like Disney’s many other past actions.
Disney’s own LGBTQIA+ staff must be feeling disappointed by this bill and CEO Bob Chapek, who apologized to them after a whole week of protesting, but what do apologies mean? Especially when Disney as a whole was supposed to condemn the bill not support it, knowing they have LGBTQIA+ staff. In response to Los Angeles Times, I think Bob would love to be considered/remembered as Disney’s ‘’full blown Mouse Messiah’’(I found that super hilarious) but love to see that it was Chapek’s predecessor Bob Iger who tweeted about the bill.
But Disney and its Board of Directors have bigger fish to fry because four Disney employees were arrested by Florida police as part of an undercover mission to expose a human trafficking ring, a retired judge was arrested and over 100 arrests were made(by the many articles it is mentioned in) I can say it was a success.
It wasn’t disclosed who did what in the human trafficking ring(understandable) just that four individuals were child predators and one was acted a human trafficker. The four Disney employees allegedly were placed on unpaid leave(Deseret News) which is unreal. In light of the P&O sackings in the UK, I reckon Disney’s HR would like to see the evidence provided by the Police of their involvement before firing them.
What do you think of Disney’s employees protesting “Don’t Say Gay” bill? You can visit the Twitter account dedicated to the employee walkout here.