THE INTERNET, SOCIAL MEDIA AND ITS INFLUENCERS

Back in October 2019, when I was approached by Lauren, who is now Head of Content at the Female Lead, and told me my page(emma-watson.net) was a positive example and that they want to collaborate, it reminded me of what I promised to do to my colleague, Michael, the webmaster of the site(promote, expand, create). We are now onto the fourth campaign.

The first campaign’s message told youngsters the importance of choosing a role model or influencer who is great for their mental health. The Female Lead run their own research because the founder is so smart she sold a global data company to Tesco and has many other great contributions(see here). Through a study ran in schools across the UK, they found that ‘’a causal relationship exists between following positive female role models on social media and having higher, focused personal and career aspirations’’(The Female Lead – 2019 Research).

The internet is in dire need of some sort of policing, we have way too many ‘’influencers’’ who sell weight loss teas which can cause kidney failure and other conditions, unhealthy beauty standards – tell me Jennifer Lopez doesn’t use filters! Yes she does, and she’s still beautiful, but tell me why most public figures are lying about their use of plastic surgeries? UK lawmakers did ban the use of filters from being used to promote skincare and cosmetics and were assisted by the Advertising Standards Authority (ASA).

#DisruptYourFeed this #IWD2022 – The Female Lead Artwork.

Youngsters need to be shown and taught the importance of logic when choosing a role model from the online environment because all these things and people are shaping their subconscious mind, which then trickles down to affecting their way of thinking, their character, behaviour and personality, their realities, with effects on their self-worth and self-image which you can see how deep it goes! It would greatly help their confidence if they are reminded that often heroes are right next to them, living in their boroughs, maybe teaching in their schools, they may never be seen or celebrated online or on television.

The internet won’t go away, but we can teach how it can be used in a good way. I remember my parents never used a pc when my father first bought ours, so they weren’t in a position to teach me and my brother about the existence of porn and its dangers to young minds, potential toxicity of social media. For example, I was a chat moderator on emma-watson.net around 18-19 years old and was baffled about young folks lying about their nationalities as if it was a shame to tell the truth. I was often asked why I am open that I am Romanian which blew my mind, like why shouldn’t I? My favorite was noticing internet relationships between people who never met.

This #InternationalWomensDay2022, we should be mindful where we focus our energy on, and in whom we invest our attention. I nominate @PRAcademy, @_EmmaDrake, @LynseyWatt for empowering me, for support, great content and teaching. Who do you nominate?