Back in October 2019, when I was approached by Lauren, who is now Head of Content at the Female Lead, and told me my page( was a positive example and that they want to collaborate, it reminded me of what I promised to do to my colleague, Michael, the webmaster of the site(promote, expand, create). We are now onto the fourth campaign.

The first campaign’s message told youngsters the importance of choosing a role model or influencer who is great for their mental health. The Female Lead run their own research because the founder is so smart she sold a global data company to Tesco and has many other great contributions(see here). Through a study ran in schools across the UK, they found that ‘’a causal relationship exists between following positive female role models on social media and having higher, focused personal and career aspirations’’(The Female Lead – 2019 Research).

The internet is in dire need of some sort of policing, we have way too many ‘’influencers’’ who sell weight loss teas which can cause kidney failure and other conditions, unhealthy beauty standards – tell me Jennifer Lopez doesn’t use filters! Yes she does, and she’s still beautiful, but tell me why most public figures are lying about their use of plastic surgeries? UK lawmakers did ban the use of filters from being used to promote skincare and cosmetics and were assisted by the Advertising Standards Authority (ASA).

#DisruptYourFeed this #IWD2022 – The Female Lead Artwork.

Youngsters need to be shown and taught the importance of logic when choosing a role model from the online environment because all these things and people are shaping their subconscious mind, which then trickles down to affecting their way of thinking, their character, behaviour and personality, their realities, with effects on their self-worth and self-image which you can see how deep it goes! It would greatly help their confidence if they are reminded that often heroes are right next to them, living in their boroughs, maybe teaching in their schools, they may never be seen or celebrated online or on television.

The internet won’t go away, but we can teach how it can be used in a good way. I remember my parents never used a pc when my father first bought ours, so they weren’t in a position to teach me and my brother about the existence of porn and its dangers to young minds, potential toxicity of social media. For example, I was a chat moderator on around 18-19 years old and was baffled about young folks lying about their nationalities as if it was a shame to tell the truth. I was often asked why I am open that I am Romanian which blew my mind, like why shouldn’t I? My favorite was noticing internet relationships between people who never met.

This #InternationalWomensDay2022, we should be mindful where we focus our energy on, and in whom we invest our attention. I nominate @PRAcademy, @_EmmaDrake, @LynseyWatt for empowering me, for support, great content and teaching. Who do you nominate?



My work now as a student in year 3 is divided in 3: the final major project(dissertation), a PR campaign for the Solent Business School and a report for International Marketing.

The dissertation. I am glad I helped my self in year 2 when I picked several topics and o they were ready to go in year 3, semester 1 when I was deeply clueless(oh so relatable?). My chosen topic is modern slavery and how Public Affairs can help lobby and pressurize governmental bodies to improve and toughen laws to eradicate it. Yeah, I chose level ‘’tough one, mate’’, but it’s interesting from an ethical and human rights perspective. For this research, I had to test interest and was surprised that Public Affairs professionals were willing to help me out. I will soon take part in the FMP survey internet flood Storm Eunice style, I’m preparing it for now*:P

PR campaign. Our brief is Help To Grow: Management and our client is Solent Business School. This one was a novelty for me because we got to meet our client via Microsoft Teams since me and a colleague are off-campus and came face to face with their needs and wants related to the campaign. Anne Gregory would be happy to know that out of her 10 step planning model the most useful were her book(Planning and Managing Public Relations Campaigns – A strategic approach) and the ‘’Review’’ step which the Wilson Model by Robert L. Heath didn’t have. Why wait and the end of the campaign to see that objectives could have been changed? That is why feedback is gold.

Photo by Julia M Cameron from Pexels

International Marketing. We are asked to choose a company and a product to penetrate a new market(a country), then come up with a strategy, objectives, tactics, the whole lot as if we are working on that project live. I chose Disney with Disney+ streaming service because Disney was familiar to me from the Ethics essay I wrote on them and my opportunity is that they aren’t available in Romania. Out of the several lectures and seminars we had, I enjoyed the one on Globalization the most. Our professor Martin Senior, does quizzes at the end of the slides and the Globalization lecture had the most interesting quiz. It was fun to do as an off-campus student. You know when some professors are worth their weight in gold, right?

Personal life. I’m eyeing all those PR courses once I get my degree. I know I want to do a master in PR as well. I know I want to always be the best I can be. I’m always doing trainings for my own holistic business and the training I’m doing now are focused on how to sell on social media and oh, boy it’s an eye opener! I wonder what present PR professionals loved when they were in university, what modules they loved, their first job in the industry, who gave them their first break, their proudest moments, that would be so much fun, a great idea for an online event. Learning about the people behind the profession is what I am aiming for.